SANOFI – Story Mining Action

Digital Platforms, Story Mining, Strategic Content
Media Shots, organizations, Sanofi, stories
About This Project

The importance of the coordinated action of the various departments and functions that give life to a company becomes clear through the stories of its protagonists.

At Sanofi, Media Shots conducted storytelling sessions in all departments of the organization, bringing out stories in which new “characters” were discovered, the company’s values were recognized and ways to overcome obstacles and solve problems were shared.

This process, full of examples, sets a new stage for the collective action of all.




“This project was valuable to me. I discovered things about my company that I hadn’t imagined. On its own, this informal communication and sharing of stories has already brought people together. Just for that, it was already worthwhile. But it brought so much more.
Luísa Silva, Corporate Relations and Communication Director, Sanofi, Sanofi